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ELSIE THE COW BORDEN DAIRY QUENCH THE WHOLE TEAM BASKETBALL ADVERTISING SIGN free shipping
I have recently acquired a large collection of old toys, memorabila, paper, booklets, vintage brochures, posters, ads and more I will be selling on ebay. This auction is for an old vintage ELSIE THE COW BORDEN DAIRY, " QUENCH THE WHOLE TEAM" BASKETBALL ADVERTISING SIGN. This measures 20 x 13 1/2 inches, cardboard sign.Minor age shelf wear but displays nicely. free shipping .................................................The company was founded by Gail Borden, Jr., in 1857 in Connecticut as "Gail Borden, Jr., and Company." Its primary product was condensed milk. Struggling financially, the company was saved when Jeremiah Milbank, a partner in the wholesale food distributor I. & R. Milbank & Co. and the son-in-law of banker Joseph Lake, agreed to invest and acquired 50 percent of the stock. The company changed its name in 1858 to the New York Condensed Milk Company. The company prospered during the Civil War by selling condensed milk to Union armies.
Borden began selling processed milk to consumers in 1875, and pioneered the use of glass milk bottles in 1885. Borden began selling evaporated milk in 1892, and expanded into Canada in 1895.
The company changed its name to the Borden Condensed Milk Company in 1899, and became the Borden Company in 1919. It suffered a legal setback in 1912, when a federal appellate court held that the Borden Ice Cream Co. could sell ice cream under the Borden name because Borden's Condensed Milk sold only milk, not ice cream. But the limit on its products was short-lived. It expanded rapidly, buying numerous dairies, ice cream manufacturers, cheese producers, and mincemeat processors. Taking advantage of its many herds of cattle, the company became involved in rendering and the manufacture of adhesives. In World War II, Borden pioneered the American manufacture of non-dairy creamer, instant coffee and powdered foods.
Borden Company, York Ice workers packaging product, 1938.
Borden became a holding company in 1929, but its operations were re-unified in 1936 and its subsidiaries became divisions. Borden and other dairy companies were investigated in 1938 for violations of the Sherman Antitrust Act, but the charges were dropped after Borden signed a consent decree in 1940.
In the 1950s, Borden moved into the printing ink, fertilizer, and polyvinyl chloride (PVC) plastics business. By 1961, it was making 7 percent of all raw PVC in the United States. By 1968, Borden's international chemical and petroleum divisions had grown so large that Borden created the Borden Inc. International division to manage them. The company owned the Danish company Cocio from 1976 to 1999.
In 1987, Borden spun off some of its chemicals business in a public offering. Borden retained a small financial investment in the new company, known legally as Borden Chemicals & Plastics Operating Limited Partnership.
Borden, Inc., was an American producer of food and beverage products, consumer products, and industrial products. At one time, the company was the largest U.S. producer of dairy and pasta products. Its food division, Borden Foods, was based in Columbus, Ohio, and focused primarily on pasta and pasta sauces, bakery products, snacks, processed cheese, jams and jellies, and ice cream. It was best known for its Borden Ice Cream, Meadow Gold milk, Creamette pasta, and Borden Condensed Milk brands. Its consumer products and industrial segment marketed wallpaper, adhesives, plastics and resins. By 1993, sales of food products accounted for 67 percent of its revenues. It was also known for its Elmer's Glue and Krazy Glue.
After significant financial losses in the early 1990s and a leveraged buyout by KKR in 1995, Borden divested itself of its various divisions, brands and businesses. KKR shuttered Borden's food products operations in 2001, and divested all its other Borden operations in 2005. The Borden dairy brands are currently used by both Dean Foods and Grupo Lala (as Borden Milk Products) for milk and by Dairy Farmers of America for cheese
................................................................... I am selling many old items please check them out and combined shipping is available.FREE SHIPPING in the USA.I ship 5 days a week, so many items are shipped day after payment is received.